Context America shoots to the top

It's always great when other people say how good you are.

Says Verdantix, a leading sustainability and climate change research group: "Companies looking for a fresh, uncompromising assessment of their sustainability strategy and reporting should use Context."

The firm places Context America in the top six sustainability communications agencies in the U.S. They highlight our expertise in sustainability, our ability to steer clients away from trouble, and our strong sustainable business perspective.

The Verdantix research - the Green Quadrant Sustainability Communications Analysis - assessed 18 agencies in the U.S. which provide marketing communications to Fortune 500 companies, and claim expertise in sustainability.

It found Context had leading capabilities in communicating sustainability to employees and investors/shareholders, and strong capabilities in effective sustainability communications frameworks, sustainability readiness assessments, and creating credible and effective sustainability communications.

Verdantix highlighted our work with WPP, the parent company of four other agencies featured in the report; the World Business Council for Sustainable Development; our support of integrated reporting at United Technologies Corporation; and our study, The Economics of Ecosystems and Biodiversity.

Verdantix says these projects, among others, have given Context "deeper expertise and credibility than many firms".

Simon Propper on the ten lessons from BP and the Gulf of Mexico

In a previous article, I suggested that BP's series of safety and environmental crises should cause the CR profession to rethink the established approaches to managing social, ethical and environmental issues.

If a company can be judged to have achieved ‘best practice’ and still fail consistently and severely, we can hardly just carry on as before.

Several thoughtful comments in response to that article mainly agreed that CR best practice, as currently applied, is not up to the job. Since then others have gone further even making the accusation that the ‘CR community collaborated in the BP disaster’.

That is nonsense - failure does not equal collaboration - but to improve CR we need to understand the weaknesses and propose remedies. It’s easy to declare CR broken, but altogether harder to propose how it can be repaired.

Read this article in full at Ethical Corporation