How to be Loved

At the last count, Microsoft, one of the world’s biggest companies, had 80,000 followers on Twitter. Charlie Sheen, the actor, had 3.7 million. Walmart, the world’s biggest retailer, had a paltry 38,000 followers. Tiger Woods had 810,000. Marks & Spencer, the leading U.K. retailer, had 22,000 followers. Russell Brand, the comedian, had two million.

In our highly connected world, where you can so easily befriend and be friended, why are companies so socially isolated? So unloved? Our spring issue deals with stakeholder engagement – or how to make friends and influence people.

We consider what it is, and what it is not. And we delve into our deep experience of helping companies engage to offer top tips on how to be loved.

Context's spring 2011 bulletin is a stakeholder engagement tour de force. We present our strategy for how to get the most out of your stakeholders, and offer case studies of our clients that are pushing the envelope of stakeholder engagement.

Give us your feedback, examples of your own, or even criticism! We look forward to hearing from you.