Normally, when you think of Greenpeace, visions of activists scaling buildings and hurling banners come to mind. In New York on Monday, Greenpeace did something completely different. They welcomed a small group of influencers to their “home” - the new Rainbow Warrior III flagship – reimagined as a pop-up restaurant.
The notion was remarkably simple, offer a select group of people the opportunity to learn about Greenpeace and see their new, state of the art ship up close and personal. And, in an added twist, enjoy a meal from Chef Daniel Patterson from COI in San Francisco, who is committed to sourcing ingredients from sustainable sources. And, I’m happy to report, the food was indeed delicious.
If it all sounds quite glam and far from the hard line view some may have of Greenpeace, so be it.
Greenpeace raised over $32 million to build this bespoke ship, which is tricked out not only with a helipad and cranes to lift smaller zodiac boats into the water in minutes but with space for conducting climate research.
Later this week the Rainbow Warrior III will set sail down the East Coast of the United States making stops along the way to Brazil for Rio +20. It seems the old guard of the environmental movement is stepping out in a new way. We look forward to tracking their progress. Stay tuned.
0 comments:
Post a Comment